Rakuten

About Rakuten

Rakuten is a Japanese technology company that operates a global ecosystem of internet services spanning e-commerce, fintech, digital content, communications, and mobile services. Founded in 1997, Rakuten connects consumers, merchants, and businesses through a wide range of online platforms designed to simplify shopping, payments, and digital experiences. The company's services include online marketplaces, digital payments, credit cards, banking, securities, insurance, mobile telecommunications, advertising, streaming, e-books, messaging, and loyalty programs. Rakuten is also known for its rewards ecosystem, allowing customers to earn and redeem Rakuten Points across many of its services and partner businesses. Its platforms support millions of users and merchants in Japan and internationally. Rakuten operates in numerous countries and continues to expand its digital ecosystem through innovation, strategic partnerships, and technology-driven services. By combining commerce, financial services, communications, and digital content within a single connected platform, the company aims to create greater value and convenience for consumers, businesses, and developers worldwide.