Daraz

About Daraz

Daraz is a leading e-commerce marketplace that connects millions of buyers and sellers across South Asia through a digital shopping platform. Founded in 2012, Daraz provides customers with access to a wide range of products, including electronics, fashion, beauty products, home appliances, groceries, and lifestyle items. The platform was created to make online shopping more convenient, accessible, and reliable for consumers in emerging markets. The platform offers various services such as online retail, secure payment options, order tracking, customer reviews, seller support, logistics solutions, and promotional campaigns. Customers can browse products from local and international brands, compare prices, read reviews, and place orders through the website or mobile application. Daraz also empowers businesses and individual sellers by providing tools to manage online stores, reach a broader audience, and grow their sales through digital commerce. Daraz has become one of the most recognized e-commerce platforms in South Asia, operating in multiple countries and serving millions of customers. Backed by Alibaba Group, the company continues to invest in technology, logistics, and digital payment solutions to improve the online shopping experience. Through its marketplace ecosystem, Daraz contributes to the growth of e-commerce, entrepreneurship, and digital transformation across the region.