Leo Burnett Biography, Age, Weight, Height, Friend, Like, Affairs, Favourite, Birthdate & Other

Leo Burnett was a famous advertising executive who founded the leading advertising agency the Leo Burnett Company. He is still revered by many in the industry as a major advertising guru. He created the famous advertising campaigns like the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up Spot, and Tony the Tiger. Burnett studied journalism at University of Michigan and then began his career at a nondescript newspaper at $18 a week. However, he dreamed big and after working his way through two automobile companies and two advertising agencies, he opened his own office in Chicago in the middle of the Great Depression.

The first few years were tough, but soon his distinctive style of work won the hearts of the people and accounts started pouring in. His objective was to bring out the inherent appeal of the product, which was later termed as the Chicago School of Advertising. While the big advertizing houses in New York stressed on sophistication, he talked about hominess, which slowly changed the face of advertizing in the twentieth century United States. The small agency he established with eight employees and one account has now turned into a globally active advertising agency, which employs more than nine thousand employees in their eighty-five offices.